Benefits - Mixer Exchanges
Again, bring your business cards and introduce yourself to everyone you have not met before. Spend a few minutes telling them about yourself, then listen to them. They have something interesting to say, and you never know when you'll pick up a lead...
Do not stand in a corner eating and drinking by yourself. Circulate, network, take another person in tow and the two of you go around the group and network together.
Have your top sales and service people attend the functions with you and introduce them to the people they need to know. Mixers are always open to associates and guests.